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Public service announcement: this is *not* a dire wolf.
It is a genetically modified grey wolf made to resemble an extinct species, so a bullshit company can raise more money for their bullshit projects.
#Deextinction is a scam on so many levels I don't even know where to begin. It will *not* help us save endangered species. Instead, we should spend our money on preserving their habitats *before* they go extinct.
Rule of thumb: if a company operating in a highly technical scientific space chooses to release its progress reports or results in an "exclusive" with a mainstream media outlet, rather than via a scientific journal, it's not a scientific company. It's a financial grift.