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You may be wondering why you should use it. There's no *requirement* that you do. However, if you want to reach the most people possible and want them to engage with you, you must learn to include the disabled in your conversation starters. We, as a community, are too often overlooked in areas ranging from the physical design of buildings, to the production of #Youtube videos and everything in between. For some of us, that has bred a hostile attitude or the feeling that we are not welcome.