I'm not a Facebook shill; I detest Facebook and always have; I have never had an account. I would be perfectly happy to drop Zuckerberg into whichever of Hawaii's volcanoes is closest to his private estate.
I'm also not defending Google - I don't use their services and don't have an account there, either.
What I'm saying is that this outcome was both #predictable - it doesn't make #financial sense to pay to link - and #predicted. Acting shocked now is #disingenuous.