What always bothered me about James Bond movie villains was that they delighted in being #evil. They explicitly chose to be evil, announced it, bragged about just how evil they were.
I don't know who said it, but I read someone once "Everyone is the #hero in their own story". The people doing evil, from their own POV, are doing #good, for the good of the world.
See: missionaries, moral crusaders, drug laws, politicians.
#007 would be very different if this was followed.